

A Brighter Smile Starts Here
If you’ve noticed your smile isn’t as bright as it used to be, you’re not alone. Staining from coffee, tea, wine, and everyday life is completely normal—and reversible with the right care.
At Seller & Laframboise Dentistry, we offer teeth whitening treatments that deliver real, visible results. Whether you prefer in-office whitening for immediate brightness or take-home options for gradual improvement, we’ll help you find the approach that fits your lifestyle and goals.
What Is Professional Teeth Whitening?
Professional teeth whitening is a cosmetic dental treatment that removes stains and discoloration from your tooth enamel. Unlike over-the-counter products, professional whitening uses stronger solutions that penetrate deeper to lift stubborn stains.
The whitening process works by using peroxide-based gels that break down stain compounds within your enamel. When done at the dentist, this process is carefully controlled to maximize results while protecting your teeth and gums.
Whether it’s years of coffee drinking or natural aging, professional whitening can help restore your smile’s natural brightness—often by several shades in just one visit.
Brighten Your SmileBrighten Your Smile
The Teeth Whitening Process
Understanding what happens during professional teeth whitening helps you feel confident about your treatment. Here’s what to expect when you choose in-office teeth whitening at our practice.
Is Teeth Whitening Right for You?
Teeth whitening works well for many types of discoloration. You may be a good candidate for professional whitening if you’re experiencing any of the following.
Coffee, tea, or red wine stains on your teeth
Yellowing from natural aging
Discoloration from smoking or tobacco use
Surface stains from certain foods
Desire for a brighter, more confident smile
Preparing for a special event or occasion
General dullness despite regular brushing
Uneven tooth coloring
Wanting to reverse years of gradual staining
Not sure if teeth whitening is the best option for your concerns? Schedule a consultation and we’ll assess your smile, discuss your goals, and recommend the most effective approach for your situation.
Ready for a brighter smile? Let’s talk about your options.
Book a ConsultationBook a ConsultationTeeth Whitening Options
We offer multiple approaches to teeth whitening so you can choose what works best for your schedule, budget, and preferences.
In-Office Professional Teeth Whitening
Our in-office teeth whitening delivers the most dramatic results in the shortest time. Using professional-strength whitening agents under controlled conditions, we can lighten your teeth several shades in a single visit. This dentist teeth whitening option is ideal if you want immediate, noticeable results.
Take-Home Whitening Kits
For those who prefer whitening at their own pace, we offer custom take-home whitening trays. These are made from impressions of your teeth for a precise fit, ensuring the whitening gel stays where it should. You’ll achieve professional results gradually over a few weeks.
Combination Approach
Some patients benefit from starting with in-office whitening for immediate results, then maintaining their new shade with take-home treatments. This cosmetic teeth whitening approach gives you the best of both worlds—instant brightness with long-term maintenance.


Why Choose Professional Teeth Whitening?
The difference between professional teeth whitening and store-bought products is significant. In-office teeth whitening uses stronger, more effective formulations that aren’t available over the counter. This means better results in less time.
Beyond effectiveness, teeth whitening at the dentist is safer. We protect your gums, monitor the process, and can address any sensitivity concerns immediately. With professional oversight, you avoid the trial-and-error of drugstore products.
Professional teeth whitening also gives you customized care. We assess your starting shade, consider any dental work you have, and tailor the treatment to your specific goals—something generic products simply can’t do.
Get Professional ResultsGet Professional ResultsTeeth Whitening in Ottawa
At Seller & Laframboise Dentistry, we’ve been helping Ottawa patients achieve brighter smiles for years. Our team is here to help you explore your options and find the right approach for your goals.
We understand that wanting a whiter smile is personal. That’s why we take time to understand your goals and explain what’s realistic for your teeth. From our Gloucester location, we serve patients throughout Ottawa—no pressure, just honest guidance and professional care to help you smile with confidence.

FAQ
Yes, professional teeth whitening is safe when performed by a dentist. We use carefully formulated products and protect your gums during treatment. Unlike some over-the-counter options, dental teeth whitening is supervised to minimize any risk to your enamel or soft tissues.
When done professionally, teeth whitening does not damage healthy enamel. The whitening agents we use are designed to penetrate the enamel to lift stains without causing structural harm. We assess your teeth beforehand to ensure they’re suitable for treatment.
Most patients experience little to no discomfort during professional teeth whitening. Some people notice temporary teeth whitening sensitivity afterward, which typically resolves within a day or two. We can recommend sensitivity-friendly approaches for those with sensitive teeth.
Professional teeth whitening cost varies depending on the treatment option you choose. In-office whitening is typically more expensive than take-home kits but delivers faster results. We’re happy to discuss teeth whitening prices during your consultation so you can make an informed decision.
Results from professional teeth whitening can last anywhere from several months to a few years, depending on your habits. Avoiding staining foods and beverages, not smoking, and maintaining good oral hygiene will help extend your results. Touch-up treatments can refresh your smile as needed.
In-office teeth whitening typically takes about an hour. Take-home whitening requires wearing custom trays for a specified time each day over one to two weeks. We’ll explain the timeline for your chosen method during your consultation.
Teeth whitening works very well on surface stains from food, drinks, and tobacco. However, intrinsic stains (those deep within the tooth) or discoloration from certain medications may not respond as well. During your assessment, we’ll give you realistic expectations for your specific situation.
Yes, we offer teeth whitening for sensitive teeth. We can adjust the concentration of whitening agents and recommend desensitizing products to use before and after treatment. Many patients with sensitivity are still able to achieve great whitening results comfortably.
Dental restorations like crowns, dental veneers, and fillings do not respond to whitening treatments. They’re made from materials that don’t change color. If you have visible restorations, we can discuss options to ensure your smile looks even and natural after whitening.
For the first 24-48 hours after teeth whitening, avoid dark-colored foods and beverages like coffee, tea, red wine, berries, and tomato sauce. Also avoid acidic foods that could increase sensitivity. We’ll provide a complete list of foods to avoid after teeth whitening at your appointment.
You can eat normally after about 48 hours, once your teeth have had time to rehydrate and the pores in your enamel have closed. During this initial period, sticking to lighter-colored foods helps protect your results. We’ll give you specific guidance based on your treatment.
Ready for a Brighter Smile?
Whether you’re preparing for a special occasion or simply want to refresh your look, we’re here to help. We’ll explain your options, answer your questions, and create a whitening plan that works for you—no pressure, no rush.